Industry worked with CBD over three months to create a vibrant brand platform which owns a primary red and accompanying bright colour palette. The distinctive typeface and graphics capture the explosive impact of the technology and position the brand as a pioneer of digital banking.
Targeting millennials and digitally connected customers, CBD NOW offers a completely digital way of banking, combining seamless customer experience with transparent and value-added services. Driven entirely through a smartphone app, the positioning needed to get across the idea that the new banking service is ‘Empowering’, ‘Immediate’ and ‘Easy’.
Spontaneity and the joy of living was the inspiration behind the new brand identity for CBD NOW, the digital challenger bank launched by the Commercial Bank of Dubai. The essence of the new brand, which was the first digital bank to market in the United Arab Emirates, is summed up in the strapline ‘Love the Moment’, emphasising the empowerment of instant financial decision making.
A vibrant and high-impact visual identity
Focusing on the impact of instant digital banking on customer lifestyles, the brand photography encompasses the spirit of Dubai and the joy of a new, instantaneous, personalised way of banking that enables customers to live their lives to the full.
“I do believe that cannabidiol has potential, absolutely,” Dr. Yasmin Hurd, a neuroscientist at Mount Sinai Hospital in New York City, told TODAY. Hurd’s research suggests CBD can may have positive effects on opioid addicts.
The FDA has tested various products and found that many didn’t have the amount of CBD they had advertised, and has often sent warning letters to companies that make unfounded health claims.
CBD is everywhere lately — in skin care, coffee and even pet treats. But is it really all it’s hyped up to be?
Arthritis Foundation offers guidelines for CBD use
Celebrities are also getting in on the craze. Martha Stewart recently released a line of CBD wellness products. Rob Gronkowski has one, too.
Here are the basics of what you need to know about CBD and health.
It may also be beneficial for arthritis. Last fall the Arthritis Foundation became the first major health organization to release guidelines for the use of CBD.
Most of the products claim to ease pain and anxiety. But whether or not these products actually contain the amount of CBD they advertise is up for debate, since they’re not approved by the FDA.
CBD has always been a key driver of UAE’s economic growth. A bank that’s future-ready, grounded in history, and focused on the here and now, let us be your partner toward financial freedom, too.
Experience better ways to manage, save and grow your money in one of the most trusted banks in Dubai and across the UAE. Enjoy more rewarding ways to bank.
Digital banking made just for you
Choose from CBD’s full range of personal banking, loans insurance and digital banking products designed around your lifestyle and the things that matter most to you now.
Get ready for a new personalized online banking experience right at your fingertips. Pay bills, send payments, make transfers, claim your rewards and do more – in minutes, with just a few clicks