On the same day that Governor Andrew Cuomo fully legalized recreational weed use across New York, YouTube quietly lifted a few of its own restrictions regarding the drug, too.
The update clears some of that up: but the specifics are still a bit fuzzy: starting in April, YouTube says, creators in the YouTube Partner Program can start earning ad revenue from content that “focuses on the purchase, fabrication, or distribution of drugs” in an educational or “non-glorified” way.
That said, YouTube’s still keeping the bulk of its restrictions in place, particularly when it comes to content that’s less-than-educational . In particular, creators making clips “showing or discussing abuse, buying, making, selling, or finding of drugs or drug paraphernalia in a graphic and detailed way,” aren’t allowed to monetize, and that includes videos that focus on the recreational drug industry from a DIY perspective. So a video breaking d own the business of marijuana farming might be monetizable, but a video breaking down how you can start your own marijuana farm most likely isn’t.
Youtube’s been a historically unfriendly place for cannabis-related content, with some creators in the space finding channels suspended or demonetized , often without warning starting in late 2018. While YouTube’s eased up on some of its restrictions since then, there’s still a fine–and seemingly arbitrary—line these creators have to walk.
In a Wednesday update posted to the company’s ad-friendly content guidelines, YouTube announced it would be easing up on the monetization restrictions for certain kinds of content dealing with “recreational drugs and drug-related content,” among other topics.
The researchers watched more than 200 videos of vaping. Source:Supplied
“Only around 25 per cent of cannabis vaping-related videos communicate the potential harms of cannabis vaping,” NCYSUR emerging leadership fellow and co-lead author Dr Gary Chan said.
There’s fresh concern over videos depicting cannabis vaping on YouTube, with researchers worrying it could encourage young people to try it.
THC cartridges that can be vaped can be found in dispensaries in the United States but in Australia they require additional work.
The videos from 2016 – 2020 were arranged into categories based on whether they were an advertisement, product review, celebratory, reflective, how-to, or warning.
The most popular video was a celebratory one with more than four million views, while no videos warning of potential dangers cracked more than one million.