commitment towards nation building. Perform it smilingly, energetically with vigour and vitality,’ it concludes.
‘It’s not a bitter pill,’ reads an advertisement, taking a dig at those who have been complaining about the inconvenience caused due to demonetisation. The print campaign, released in national dailies in Delhi and Mumbai, proclaims: ‘It’s a power capsule,’ hinting at Modi and something else.
Mehta maintains that stress, sleep deprivation and fast-food culture are other reasons for people increasingly losing vitality. So can his pills do magic? “It
doesn’t contain steroid or any heavy metals,” he claims, adding that it is a herbal product without any side-effects.
The copy is virile, Narendra Modi has not been named in it — nor does it have his visual as was done by Jio and Paytm recently — but the objective seems just the same: fishing in troubled waters. While words such as energy, vigour and vitality thrive in the campaign, everything else seamlessly blends with the language of demonetisation: pride, duty, sacrifice, support and more, adds Bijoor.
For the uninitiated, Stay-On is a power, vitality and stamina capsule brand by Mumbai-based Shree Maruti Herbal that sells over 50,000 capsules every month in Maharashtra and Karnataka — its two biggest markets — apart from parts of Uttar Pradesh, Delhi and Gujarat.
Cottrell, R. C. Introduction: nutritional aspects of palm oil. Am.J Clin.Nutr. 1991;53(4 Suppl):989S-1009S. View abstract.
Wardlaw, G. M., Snook, J. T., Park, S., Patel, P. K., Pendley, F. C., Lee, M. S., and Jandacek, R. J. Relative effects on serum lipids and apolipoproteins of a caprenin-rich diet compared with diets rich in palm oil/palm-kernel oil or butter. Am.J Clin.Nutr. 1995;61(3):535-542. View abstract.
Uses & Effectiveness ?
Ghosh S, An D, Pulinilkunnil T, et al. Role of dietary fatty acids and acute hyperglycemia in modulating cardiac cell death. Nutrition 2004;20:916-23. View abstract.
Scholtz SC, Pieters M, Oosthuizen W, et al. The effect of red palm olein and refined palm olein on lipids and haemostatic factors in hyperfibrinogenaemic subjects. Thromb Res 2004;113:13-25. View abstract.
Pedersen, J. I., Muller, H., Seljeflot, I., and Kirkhus, B. Palm oil versus hydrogenated soybean oil: effects on serum lipids and plasma haemostatic variables. Asia Pac.J Clin Nutr 2005;14(4):348-357. View abstract.
Stay-On Power oil is enriched with 9 ayurvedic herbs all of which are either renowned to improve sexual wellbeing or improve blood circulation. Jothismathi, Cloves, Jathiphala, Ashwagandha, Nagakeshara, Jatipatri, Vachcha, Harmal and Upakunchika are infused in Til Oil to formulate Stay-On Power oil.
The ayurvedic herbal formula makes it completely safe and free of side effects even for long term applications.
No side effects are noticed for consuming these capsules in recommended doses.
It is best to consult an ayurvedic physician before starting to consume this tablet.
This formula is powered by a host of Shukradhatu enhancers. Some of the important ingredients used in this formula are Shuddha Shilajit, Amalaki, Gokshura, Guduchi, Bala, Basanki, Yasti, Ashwagandha, Atmagupta, Ajmoda, Pippali, Black Pepper and Nutmeg to name a few. The variety of ingredients in which all of them have libido promoting and sexual health beneficial properties make this formula from Shree Maruthi Herbals the right fit for Sexual wellbeing.
It is useful in increasing the quality of erection in men. This can be useful in combating erectile dysfunction and also premature ejaculation.
STAY-ON POWER CAPSULES