Green Roads has leveraged product diversity and quality to differentiate themselves in the market. By offering more unique, high-dose products, they can be seen as an innovator and those products better resonate with a variety of consumers. Similarly to Charlotte’s Web, they have leveraged value-based marketing to fuel robust social strategies targeting their core consumers.
Their simple branding and heavy focus on search optimization has made Medterra a strong player in the online CBD space. They have been able to get in front of new entrants to the market, especially with low-price topicals.
By leveraging a wide and growing distribution network through their franchise, wholesale and affiliate programs, they have been able to quickly climb the CBD company rankings. CBD American Shaman, a vertically-integrated operation, has a broad product line with over 70 SKUs from tinctures to edibles for both humans and pets. Specialty CBD Retailers have seen increased growth as more consumers enter the market and want high-quality product education during their in-store experience.
As of February 2020, over 4,000 retail outlets carry cbdMD. Their mass adoption across various channels, along with strategic marketing and PR efforts, have no doubt helped in their online sales. cbdMD was the first CBD company allowed to advertise in Times Square in Dec 2018. The company is the official founder of National CBD Day (August 8) and National Hemp Day (February 4).
The industry is now being strongly influenced by the following primary groups of competitors:
- Powerful CBD-only companies, which have been able to further develop reputations and establish brand loyalty, refine and improve marketing strategies, and grow larger and more diverse customer bases despite barriers faced under past and current regulatory systems. Examples: Charlotte’s Web, CV Sciences.
- Cannabis companies, typically multi-state operators (MSOs), leveraging vast dispensary and retail distribution networks, supply chain infrastructure, brand recognition and capital to create or expand successful CBD lines. Examples: Curaleaf Hemp, Columbia Care.
Without further ado, let’s unveil the five brands that currently produce the industry’s best CBD products. Each of these brands brings something different to the table, but they all offer high-quality, reliable CBD.
If elements overlap, it’s hard to find the menu, or images are too big, that site that looked so beautiful on a desktop isn’t properly mobile-responsive. Considering the fact that nearly 54% of eCommerce sales are expected to be completed on mobile devices in 2021, mobile optimization is no longer optional.
Price per Milligram of CBD
This distillate does not contain waxes, chlorophyll, or unnecessary lipids. It has a mild taste that is made even more pleasant by its high terpene content.
Here’s a brief summary of the best and worst aspects of Lazarus Naturals:
In our opinion, CBDistillery is a credible company and is well-known in the CBD industry. One thing we noticed is that their lab reports were not easily accessible – they promote third-party testing as a priority.
Premium Jane CBD Bottle
Charlotte’s Web got its name from Charlotte Figi, the six-year-old girl whose epileptic seizures were cured by CBD. With a mission to better the planet, Charlotte’s Web has a firsthand understanding of CBD’s benefits.
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An explosive brand on Amazon, Hemp Bombs pulls no punches when it comes to CBD. Offering an array of flavors that include Acai Berry, Orange Creamsicle, Peppermint and Watermelon, their variety is definitely aimed at those with a sweet tooth. They offer 125 mg to 4,000 mg dosages, ranging in price from $24.99 to $299.99. I recommend this brand if you don’t care for the taste of natural CBD and are attracted to Hemp Bombs’ upbeat flavors.
A brand that’s practically synonymous with CBD, Green Roads offers several top-tier solutions. Their dosages range from 300 mg to 1,500 mg for the flavored oils (Mint Breeze and Apple Kiwi), and up to 3,500 mg for the plain oil. Offering a variety that packs a heavy punch, Green Roads is one of the most reliable brands on the market.
Verma Farms has crafted oils for a variety of needs. Their Focus oil is geared toward those who desire an alert but relaxed mindset, their Boost oil is formulated to provide energy and their Chill oil is aimed at those who need a good night’s rest.