Emma & Clyde by WHOOPFAM includes edibles, pre-rolls, flower and accessories. "The View" star appears on the inaugural cover of Black Cannabis Magazine, and sources tell us the star reveals she has a new cannabis startup in the works. Goldberg and business partner Maya Elisabeth launched Whoopi & Maya in 2016.
Post Whoopi and Maya, Whoopi Goldberg has new weed venture
Emma & Clyde by WHOOPFAM includes edibles, pre-rolls, flower and accessories.
FILE: Whoopi Goldberg arrives for the 90th Annual Academy Awards on Mar. 4, 2018, in Hollywood, Calif. / Photo by KYLE GRILLOT/AFP via Getty Images
Whoopi Goldberg, whose CBD company with Elizabeth Maya ended last year, looks ready to kick start a new cannabis venture in California.
Gone is the Whoopi and Maya line and in is Emma & Clyde by WHOOPFAM.
Post Whoopi and Maya, Whoopi Goldberg has new weed venture Back to video
The star of Ghost, Sister Act and The Color Purple and current co-host of The View was mum on details, but all about the cannabis lifestyle brand is expected to be revealed as part of a cover piece on Goldberg in the inaugural edition of Black Cannabis Magazine, a quarterly publication set to launch (of course) on Apr. 20.
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The digital and print venture from Hazey Taughtme will highlight the contributions of Black, Indigenous and people of colour across the weed industry by exploring all facets of cannabis culture, community and commerce, whether related to professional sports, celebrities entrepreneurs, politics, music, fashion and more, according to the magazine.
The magazine is likely to have no shortage of Black entrepreneurs to write, with people like Method Man,Xzibit, Wyclef Jean, Al Harrington, Andruw Jones, Chris Webber and Marshawn Lynch, among many others, adding their profile to the weed industry.
Calling it an honour to grace the very first cover of the magazine, Academy Award winner Goldberg, 65, says she looks forward to having a “new publication focused on starting conversations and covering issues that educate, entertain and inspire people of colour in the cannabis community.”
The magazine “is on a mission to shed light on the positive impact of legal marijuana on the global marketplace and the role people of color are playing to educate, advocate, and help rewire long-outdated beliefs and social mores surrounding this plant,” adds Taughtme, who co-founded and co-owns cannabis brand, Laze.
Named after Goldberg’s mother and brother, the Emma & Clyde brand — which includes a range of edibles, pre-rolls, flower and accessories for medical and recreational consumers alike — will launch in California, where both medicinal and recreational cannabis is legal.
The inaugural issue of Black Cannabis Magazine features Whoopi Goldberg on the cover. / Photo by Black Cannabis Magazine
Goldberg’s previous venture in the cannabis space, Whoopi & Maya, ended early last year. Goldberg resigned from the company’s Board of Directors amid friction with her now-former business partner.
Up and running for several years, the company offered four products: cannabis-infused cocoa, an herbal tincture, an infused lavender bath soak and a body balm. They sought to help reduce menstrual pain, inflammation and stress.
The company was launched in 2016 to offer safe, natural relief for period pain through the miracle of medical cannabis. “When I was younger, I realized it helped my cramps, and I’ve had a good relationship with it since,” Goldberg told Forbes in 2019.
“It became clear to everybody that Whoopi and Maya wanted a divorce,” co-founder and board member Rich Cusick told CNN at the time. “I am very proud of what we have accomplished together and look forward to moving ahead with other projects in the market,” Page Six quoted her as saying last year.
No word yet on whether or not there are plans for Emma & Clyde to expand beyond California to other U.S. states in the future, according to Page Six.
California also served as a recent launch point for Seth Rogen’s Houseplant lifestyle brand, with select cannabis strains and “lovely housegoods like ashtrays, lighters, and YES, even ceramics,” available, Rogen tweeted.
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Whoopi Goldberg is back in the pot game after her last cannabis business went up in smoke.
“The View” star appears on the inaugural cover of Black Cannabis Magazine, and sources tell us the star reveals she has a new cannabis startup in the works.
A source told Page Six: “In the issue, she’ll reveal Emma & Clyde, her new cannabis product line… launching soon in California. Emma & Clyde is named after Whoopi’s mother and brother, and includes edibles, pre-rolls, flower and accessories.”
The mag launches on April 20 (when else?) — also unofficially known as “National Weed Day.” The publication celebrates BIPOC contributions to the industry, and is from Haze Ent.
Goldberg said: “It’s an honor to grace the very first cover of Black Cannabis Magazine… As a long-time cannabis advocate and entrepreneur, I’m happy to support the launch of a new publication focused on starting conversations and covering issues that educate, entertain, and inspire people of color in the cannabis community.”
Page Six previously reported that Goldberg, 65, last year shuttered another cannabis brand, Whoopi & Maya, after four years.
She and her former partner Maya Elisabeth parted ways, and Goldberg told us at the time: “It is with deep regret and sadness I am announcing that I have withdrawn as a board member, manager and member of Whoopi & Maya. I am very proud of what we have accomplished together and look forward to moving ahead with other projects in the market.”
Whoopi Goldberg’s cannabis company shuts down
The actor sold medical marijuana to women for menstrual pain
Actress and television host Whoopi Goldberg’s cannabis company is shutting down after three years in business, and co-founder and board member Rick Cusick told FOX Business the board and investors have yet to decide what to do with the brand.
“We still have brand formulations, the company’s intact, we just don’t have Whoopi Goldberg anymore,” Cusick said.
Goldberg resigned from the board on Friday after tension with her business partner, Maya Elisabeth, Cusick said.
The women launched Whoopi & Maya in 2016 “to offer safe, natural relief for period pain through the miracle of medical cannabis,” they said in a statement on the company’s website.
“We proved there’s a market for this medicine and it’s been our joy to offer this miraculous relief to our treasured customers. It has been our privilege to serve the community,” Whoopi & Maya said. “Though we’ve all come a long way, there’s far more to be achieved. This is simply the end of a single chapter in a larger story, one that we invite to continue.”
Whoopie Goldberg said she “came very close from leaving this earth” after suffering with pneumonia earlier this year. (Photo by Lev Radin/Pacific Press/LightRocket via Getty Images)
The website touts Whoopi & Maya as one of the fastest-growing brands in California.
“We’re very proud of what we did, very proud of what we accomplished,” Cusick said. “I’m sorry it can’t continue as it did but the market’s there.”
Goldberg was no stranger to marijuana before 2016 — she revealed she was stoned during her 1991 Academy Award acceptance speech in video obtained by TMZ.
Elisabeth is also the founder of the brand Om Edibles.
This story has been updated to include comments from Whoopi & Maya board member Rick Cusick.